![]() Drawing on their international ethnographic research undertaken in Second Life, the authors explore the phenomenon of image, affect, subjectivity and representation in this alternative arena. ) rich opportunity to explore the cultural contexts of ‘self-making’, the process of ‘becoming’ and the transformative, often transgressive, processes of ‘beauty practices’ as bodily praxis and serious play. Yet, others in 3DVEs are working hard to re-create their avatars to be replicas of their ‘offline’ selves, appearing as they do in actuality. ![]() In such 3D virtual environments (3DVEs) as Second Life, one can ‘be’ re-created as avatar in whatever form one wants to be, facilitated by extensive beauty and cosmetic industries to help the residents of this world achieve a particular kind of glamorous image – limited only by their imaginations and Linden Dollar accounts. ![]() Within the context of the dream of AI to produce humanlike machines, and given our strong bias for human-human interaction, the designers’ claim to REA’s humanness in their research articles, as I argue in the final section of this paper, needs little justification. The articles about REA mobilise a set of rhetorical strategies that systematically downplay the system’s artificiality and bolster its humanlike qualities. To support this argument, I analyse a set of research articles about an “embodied conversational agent” called the Real Estate Agent (REA). ) reflect a set of prevailing attitudes about technology. Cyborg discourse, I suggest, produces AI systems by rhetorical means it does not merely describe AI systems or (. This dream drives the production of “cyborg discourse”, which hinges on the belief that human nature (especially intelligence) can be reduced to symbol manipulation and hence replicated in a machine. I assume that AI is informed by an “ancestral dream” to reproduce nature by artificial means. ![]() In this paper, I explore some of the ways in which Artificial Intelligence (AI) is mediated discursively. ![]()
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